October 02, 2019
METRO Wholesale Myanmar, the country’s leading wholesale company for food and non-food assortments, today launched its new showroom and head office located at No 22/24 Yaw Min Gyi Street, Dagon Township, Yangon. The showroom is strategically located in downtown Yangon, close to the businesses of its hotel, restaurant and caterer (HoReCa) customers, and it will showcase METRO’s expanding range of food and non-food assortments.
The new showroom opening comes a few months after METRO officially launched operations at its state-of-the-art warehouse in Thilawa Special Economic Zone where incoming goods are received, stored, processed and packed in compliance with stringent quality and food safety standards. Since then, METRO has tripled its customer base, reflecting the growing appetite and positive response from the HoReCa sector for the company’s innovative and modern one-stop-shop solution that is unique to Myanmar.
“METRO is committed to be the market leader in Myanmar which promotes fostering of relationships, entrepreneurship and sustainable business. We are grateful to have received a tremendous response from the HoReCa sector for our services, and we are glad to support a growing customer base in Yangon, Mandalay and Nay Pyi Taw. Our growth momentum will continue as we plan to launch another showroom in Mandalay in the near future,” said Mr Jens Michel, CEO of METRO Wholesale Myanmar Limited, at the showroom opening ceremony held today.
METRO’s new showroom offers a convenient shopping experience for customers who can browse a wide selection of high-quality imported and locally-sourced products. To meet the evolving demands of its customers, METRO has expanded its product range by 50 per cent since March, now offering more than 3,000 food and non-food products which include fresh produce, groceries and dairy, beverages, frozen foods, canned & dry goods, wines and cheeses, METRO own brand products, professional items and personal care products — all under one roof and at attractive prices. METRO has targeted to source 75 per cent of its assortments locally, reflecting its growing support to drive the business of local food producers as well as elevate their production standards to an international level.
Utilising a combination of e-commerce and food service distribution (FSD), METRO’s customers benefit from an innovative and market-leading delivery business that sets new local standards in terms of quality, traceability, product freshness, and safety. Once an order is placed through METRO’s website or mobile app platforms, delivery is carried out through a third-party logistics service provider with a fleet of modern temperature-controlled trucks.
METRO Wholesale Myanmar was recently the first foreign direct investment wholesaler in Myanmar to be awarded the Hazard Analysis and Critical Control Point (HACCP) Certification. The certification was awarded following rigorous checks of METRO Myanmar’s facilities and supply chain management at its warehouse in Thilawa SEZ.
Added Mr Jens Michel, “We will continue to work hard to raise the bar of food safety in Myanmar together with our suppliers, partners and the authorities. This includes our ongoing Food Safety and Hazard Analysis and Critical Control Points (HACCP) trainings, as well as Crop Production Handling trainings for food suppliers and producers across different states and regions in coming years.”
At its new showroom and across its operations, METRO Wholesale Myanmar has also commenced reducing METRO Plastics Footprint Initiative to phase out conventional single-use plastics and replacing them with reusable, recyclable or compostable alternatives. This initiative is part of METRO’s global voluntary self-commitment to significantly reduce its plastic footprint by 2025.—GNLM