Analyze Myanmar tourism industry to seek better success

The tourism industry, a dynamic and ever-evolving sector, caters to the innate human desire to explore and experience new places. It thrives on the movement of people and, in turn, offers a multitude of services to facilitate these journeys. Tour­ism flourishes thanks to travellers, and the symbiotic relationship between tourists and the tourism sector is one of mutual benefit.

 

In recognition of the pivotal role played by tourism, the Unit­ed Nations World Tourism Organization has chosen the theme “Tourism and Green Investment” for World Tourism Day 2023. This theme underscores the imperative need for increased and well-targeted investments to support the Sustainable Development Goals — a global roadmap for a better world by 2030.

 

The World Tourism Day serves as a platform to raise aware­ness about the significance of tourism within the international community and its profound impact on social, cultural, political, and economic values across the globe. As part of enhancing the tourism sector, this newspaper will feature the monthly special issue highlighting the tourism stories.

 

Myanmar, with its natural wonders, diverse ethnicities, rich customs, and unique way of life, boasts a wealth of attractions. Its traditional cuisine, ancient religious sites, and cultural heritage serve as the backbone of its tourism industry, setting it apart from other nations. These tangible and intangible cultural treas­ures capture the imagination of both domestic and interna­tional tourists. Now, Myanmar is ready to allow travellers to explore new attractive sites across the nation in addition to notify all travellers of 14 de­served destinations.

 

Myanmar’s Ministry of Hotels and Tourism is exe­cuting a strategic roadmap for the recovery of its tourism sector from 2021 to 2025. This comprehensive plan encom­passes 18 strategies and 93 detailed action plans, charting a course for short-, medium-, and long-term success. Collaborating with member countries of the WTO, Myanmar aims to implement projects addressing climate change, carbon emissions reduction, sustainable management of natural resources, socioeconomic development, and the application of internet technology to enhance tourism services.

 

The revenue generated by Myanmar’s tourism businesses can significantly contribute to the government’s economic endeavours. A thriving tourism sector bolsters the state’s economy, leading to increased budgets for multifaceted development projects across various sectors, ultimately benefiting the welfare of the people and the nation at large.

 

The tourism industry is a dynamic force with the potential to drive economic growth and empower disadvantaged communi­ties. Myanmar, with its unique cultural and natural assets, stands poised to seize this opportunity for sustainable development and progress in the years to come.